Marketing Services Programmes
Marketing Services Programmes: a customisable approach to developing and executing a Marketing Plan for small businesses that exploits the growing availability of low cost information and communication technology.
An individual programme establishes a marketing framework for the business that allows an appropriate mix of support materials and processes to be created, and for example it would answer the questions about what a web site should "say" and "do" - before it is built.
Each individual programme is executed in a structured, consultative three stage approach:
- Business Profile Capture: creates a snapshot of the existing business and defines the business development objectives over a 1 to 3 year timeframe.
- Marketing Roadmap Development: lays out a series of stage by stage implementation steps for a Marketing Plan that supports the business development aims, but which can be executed within the resource/capability constraints of the business.
- Programme Execution: programme management execution of all the key stages of the plan.