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Marketing website
Usage Example
  • Usage examples
  •   - Marketing website
  •   - Document management
  •   - Research coordination
  •   - Customer & channel support
  •   - Press/media management

A usage example, that is often a starting point for a Managed Web Support service, is the deployment and onward management of a basic Marketing website.

It is almost a necessity for every business today to have a web presence no matter how simple, and a common approach is to get someone to quickly deploy a very basic site, as if you were creating a brochure, that you publish and only update when you really have to. The nature of a Marketing website however is that you will need and want to update it much more frequently than perhaps you originally thought; but if this is a complex process that only an expert or a 3rd party can do for you, then it can be not only inconvenient and slow, but also expensive.

Provision of an on-line system using the Managed Web Support service and the basic Web Management tools however, not only allows you to rapidly deploy a new Marketing website, but it also allows you to manage the content of the site yourself. This means that you can create new web pages and change existing material very rapidly whenever the need arises so that your Marketing content is always up-to-date. But in addition, using a Managed Web Support service to start with a basic Marketing website creates a Web Management foundation from which you can easily expand into more sophisticated usage as your needs evolve.

Some specific features of a Managed Web Support service with the Web Management tools include:

  • A very low cost starter package for this simple public publishing usage case, where;
  • A designated team of content managers can each create and manage the web page content for their own areas of the site;
  • The content management team are supported with access to on-line help for all the editing and usage tools, plus are provided with Enmore training material and documentation;
  • Content templates can be designed so that standard page layouts and styles can be easily invoked, ensuring a consistent 'look' to all the web pages;
  • Documents for public download from individual web pages can be easily uploaded and effectively managed in a hierarchy of folders;
  • Images used in web pages can also be easily uploaded and managed in a hierarchy of folders;
  • The overall web site 'look and feel' is customised to a limited extent to reflect your own brand/style;

Additional options are also available to provide face-to-face training for your content management team, to provide more extensive 'look and feel' customisation, to provide additional tools and advice on how to ensure good Search Engine Optimisation (SEO), and importantly to advise how to further evolve your site to perhaps start to provide Secure Access Control for your customers, suppliers, etc. or to use it to support your Document Management, Contact Management and other important business processes.

 

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